BT’s business customers in sectors such as banking, finance, logistics and the public sector, increasingly reliant on conversational channels to engage with customers, will now have access to Infobip’s full suite of messaging and engagement solutions. These include SMS, RCS (which enables brands to deliver rich branded messages via an SMS inbox), WhatsApp and Messenger. Businesses will also be able to centralize customer data on a unified platform to understand preferences and quickly act on behavior, engagements, payments, shopping history across these channels.
Under this collaboration, customers will gain access to Infobip’s ’Moments’ (customer engagement solution), ’Answers’ (chatbot building platform) and ’People CDP’ (customer data platform), which unifies insights from online and offline sources to provide a 360-degree view of the customer.
