Prime One, which can be quoted, bound and issued in less than 5 minutes, is now available through licensed insurance brokers, giving Australian businesses a straightforward way to understand their digital risks and secure protection that adapts as those risks evolve.
In a multi-year, fully delegated, exclusive collaboration with Zurich, Cowbell offers Prime One—straightforward, modern cyber cover with limits up to A$5 million, including any one claim (AOC), aligned with how Australian businesses operate. Powered by an AI-driven assessment model, Cowbell provides precise visibility into each organisation’s exposures, helping brokers explain coverage clearly and enabling businesses to take informed action. This reflects Cowbell’s belief that protection should create confidence, not complexity.
Cowbell’s partnership with Zurich ensures that Australian policyholders receive both global cyber expertise and reliable local support. The programme combines Zurich’s well-established presence in the Australian insurance market with Cowbell’s technology-driven approach and Zurich’s financial strength, reinforcing the brand’s differentiator of strong partnerships that enhance digital resilience.
Every Prime One policy includes access to Cowbell’s full ecosystem of resilience tools and insights, designed to help businesses strengthen defences long before an incident occurs:
Cowbell Factors™ – Continuous, AI-powered risk ratings revealing individual risk exposures.
Cowbell Insights – Clear, practical recommendations tailored to each organisation.
Cowbell Resiliency Services (CRS) – Expert-led support, including micro penetration testing, cybersecurity awareness training, vendor risk management, and access to vetted cybersecurity partners via Cowbell Rx marketplace.
This ecosystem supports businesses continuously, helping them stay ahead of threats with minimal disruption.
The company has tapped industry veterans Anthony Wall and Alric Lal to lead this expansion. Wall, who was appointed Head of Underwriting brings deep cyber expertise to the role. He joins Cowbell from AIG where he served as cyber practice lead, having also held senior cyber underwriting roles at Munich Re and Chubb. Earlier in his career, Wall spent nearly a decade at Liberty International Underwriters in Australia and the United States, and more than six years at Aon.
Alric Lal joins the company as Head of Business Development for Australia. With 20 years of corporate broking & financial lines expertise, Lal previously served as Head of Broking for UBT in Sydney and held senior broking roles at Marsh in Auckland and Aon London earlier in his career.
Cowbell’s entry into Australia reflects its mission to make digital risks manageable and give businesses the clarity and confidence to operate securely. For brokers, Prime One simplifies placement with efficient quoting and actionable tools that help clients strengthen their cyber posture.
