“There has been a 200% increase in agentic shopping by consumers over the past six months, accompanied by a nearly tenfold increase in fraudsters using AI. You need to use AI to fight AI,” Reitblat said. “You need to make sure that you’re leveraging better data than fraudsters may have, and you need to properly think of: how do you authenticate the consumers?”
“This holiday season marks the first agentic shopping period where both consumers and bad actors are experimenting with AI-driven shopping. Forter’s network has seen a 95% increase in agentic traffic in the last six months, and total ecommerce fraud is projected to hit $56B in 2025, reaching $131B within five years (Juniper Research).
“Consumers are experimenting with AI to make shopping faster and smarter; bad actors are using AI to scale fraud. The most successful retailers this holiday season will be those who can instantly recognise who is behind every transaction – whether it’s a genuine shopper, an agent acting on their behalf, or a fraudster.”
